2010s
E-commerce of the year
SP continues its growth by acquiring FotoVideo in Norway in 2011, including a store in Oslo. We continue to get recognition for our e-Commerce by being awarded E-commerce Retailer of the Year at the Nordic E-commerce Summit 2012.
In 2015, we finally open up e-commerce in Denmark and are thereby have sales in both Sweden, Norway, Denmark and Finland.
The second half of the 2010s was a busy time. We rebuilt and refreshed our Oslo store and in 2018 we opened a flagship store and experience center in central Stockholm, which is our largest store to date with over 1,000 square meters.
In 2019, our head office and central warehouse moved from Bankeryd to Borås. The same year, we update our graphic profile and logo to the current look, as well as launch a whole new e-Commerce platform in all four countries.