1990s
Beginning of e-commerce
Already in the mid-90s, SP started with online sales and become one of the e-Commerce pioneers in Sweden. At the same time we redesigned our graphic profile with a new logo and look.
The introduction of the digital camera in 1996 posed a threat to the traditional photo business but opened up whole new opportunities for SP, that continued it’s growth.
In 1997, SP opened our first physical store in Bankeryd, which becomes a natural meeting point for photographers and photo interested enthusiasts in the southern parts of Sweden.