2020s
Tech for creative people
In 2020, we launched our first sp.tech products both online and in stores. This decade has also included three store openings: Borås in 2020, Copenhagen in 2021, and Helsinki in 2022.
After 40 years in the industry, we have grown to be the Nordic region’s leading player in products for photo, video, and sound production and consumption.
In 2022, we therefore gathered all staff from Sweden, Norway, Denmark, and Finland to Borås to celebrate our 40 years of Tech for Creative People.